Upjohn Regional Economic Outlook (REO)

Southwest Michigan Economic Dashboard

The following is a dashboard of key economic indicators for the southwest Michigan (SWMI) region, which includes Berrien, Branch, Calhoun, Cass, Kalamazoo, St. Joseph, and Van Buren counties. It focuses on wealth generation within export clusters—groups of related industries that are connected through supply chains, share skilled workers and specialized expertise, and sell goods or services outside the region. These clusters, also referred to as the economic base of the region, bring new income into the region and help drive overall economic prosperity. The insights from this dashboard can support decision making, identify growth opportunities, and inform strategies for business investment, workforce development, and community planning.

To use the dashboard, select an economic cluster from the list below. Upon selection, the display will update to show data for that cluster. For definitions of dashboard clusters, indicators, and terminology see: Glossary of Terms.

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Michigan counties — Southwest Michigan highlighted 83 Michigan counties drawn from US Census Cartographic Boundary data (2016, 1:500k), projected to NAD83 / Michigan GeoRef (EPSG:3078). Isle Royale is excluded. The seven Southwest Michigan counties (Berrien, Van Buren, Cass, Kalamazoo, St. Joseph, Calhoun, and Branch) are filled with teal and outlined with a heavier stroke around the region's perimeter. Baraga County Delta County Iron County Presque Isle County St. Clair County Wayne County Clare County Gogebic County Huron County Keweenaw County Mackinac County Macomb County Marquette County Oscoda County Monroe County Grand Traverse County Schoolcraft County Charlevoix County Menominee County Mason County Muskegon County Ontonagon County Barry County Benzie County Crawford County Hillsdale County Alpena County Otsego County Ottawa County Roscommon County St. Joseph County Bay County Branch County Chippewa County Gladwin County Gratiot County Sanilac County Shiawassee County Van Buren County Kent County Lake County Lenawee County Manistee County Genesee County Arenac County Berrien County Cheboygan County Dickinson County Allegan County Antrim County Isabella County Jackson County Kalkaska County Livingston County Mecosta County Missaukee County Montmorency County Newaygo County Oceana County Calhoun County Lapeer County Oakland County Ingham County Emmet County Midland County Osceola County Washtenaw County Alger County Clinton County Eaton County Ionia County Luce County Tuscola County Houghton County Cass County Kalamazoo County Ogemaw County Saginaw County Leelanau County Montcalm County Wexford County Alcona County Iosco County

State of the Economy

2025
338,035 Employment
$50.9B GRP
$63,152 Average Annual Wage
$150,643 Average Productivity
2028
339,253 Employment
$53B GRP
$63,807 Average Annual Wage
$156,199 Average Productivity